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| Tuesday, October 29, 2002 |
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- Surfing the Web for Revenue
- Mine the Web and off-line electronic information resources for sales opportunities, competitive intelligence, and fresh marketing ideas. Surf the Web for profit. Create a profile of an ideal customer and then use the Web and non-Web resources to find them. Find out what your competition is working on by looking at their job postings. Find out the financial condition of your competitors. Read your competitorÃs press releases. Discover public information about your competitors that you can use to your businessÃs advantage. Prerequisite To use the content presented in this course, your business will need a computer, access to the Internet, and a Web browser. Handouts A workbook summarizing the topics covered in class will be made available to students. Each student will receive a CD-ROM containing the workbook in electronic form as well as examples, templates, and links to Web-based resources mentioned in class. A $10.00 materials fee will be charged for handouts and the CD-ROM. Location: Rochester Info-Courses, 1150 University Ave., Suite 1, Rochester, NY 14607. Contact: Email: info@infocourses.com. Voice: (585) 256-1960. Web: http://www.infocourses.com/.
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