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Thursday, May 15, 2003

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Conference - "Strengthening Your Future Through Product Development"

The Product Development & Management Association of Western NY Presents ... "Strengthening Your Future Through Product Development" A day not to be missed! Hear about lead-edge innovation best practices from practitioners, service providers and academics! Date & Time: Thursday, May 15, 2003 7:30 AM Continental Breakfast 8:00 AM to 4:30 PM Conference Location: Rochester Institute of Technology 111 Lomb Memorial Drive - CIMS building #78, Room 2240 Rochester, NY 14623-5603 Parking in Lot T or J. Go to www.wnypdma.org for links to printable directions and maps. -------------------------------------------------------------------------------- Price: $245 National PDMA Member $295 Non-Member $60 Full-time Student (must be 100% matriculated to qualify) * Fees include conference proceedings, continental breakfast, lunch and snacks. Please email the Event Registrar with dietary restrictions at events@wnypdma.org Discounts: $50 discount for Members / Non-Members that register on or before April 15, 2003 Cancellation Policy: Cancellations will be allowed up until May 1, 2003, after which only substitutions will be permitted. A $10 refund processing fee will be charged. Registration Details: Registration must be received by May 5, 2003 to guarantee acceptance. Registration on the day of the event will be accepted based upon availability. You may pay by check/money order or by credit card. Checks should be payable to PDMA and sent with a print-out of the completed online registration form to: PDMA of WNY POB 607 Mendon, New York 14506 To register online, go to www.wnypdma.org. -------------------------------------------------------------------------------- Speakers and Presentation Abstracts Keynote Speaker: Lessons in Making Product Development Successful in a Complex World Mark Schneider,Chief Technical Officer of Consumer Imaging, Eastman Kodak Co. Mark will present practical learnings from the execution of a variety product development programs including programs done within a sole enterprise, with joint venture partners, with partners with common language skills, with partners with no common language skills and in situations where nearly all of the activity is outsourced to a third party. These lessons will be focused into categories including project management, communication, strategic alignment, product definition and the importance of aligning product development with the capabilities of the broader business. Lessons Learned From Running A Skunk Works - Or - Will You Be King of the Forest or Just Another Road Kill Raymond Riek, President R&D Management Consulting, LLC This presentation is a replay of a breakthrough product development project in the US automotive market.Presented by the project leader, this project was run independently within a large chemical company with a do-or-die approach Organizational (read political), personnel, customer, technical and manufacturing issues will be discussed and compared with newly published studies in the field of breakthrough technology development Critical positive and negative lessons learned will be highlighted and open discussion encouraged. Controlling New Product Development Risks: Technology, Project, and Market Dave Zawadzki, Product Manager Micromachined Products Division, Analog Devices Inc. Delivering complex semiconductor products to demanding consumer end-product lead customers often means taking on considerable risk while hitting tight market windows. The success of an Analog Devices design win at a major customer meant going from design to production in a time not previously achieved, while simultaneously delivering new levels of design performance, software capability, and manufacturing technology. This case study will show a pragmatic and effective risk management methodology that proactively identified, quantified, and managed a large set of risks, leading to a dramatic reduction in the overall product development risk profile in a very short time. Learn how to: · Plan for success in using risk management, and achieve cultural buy-in in adopting advanced risk management tools · Effectively identify, characterize, and contain risk on a fast-paced, multi-national team development program · Manage technical, functional performance, cost, and market risks simultaneously · Apply risk analysis and characterization models that quickly quantify market and technology risk · Ask the simple yet powerful questions that uncover risk and consequence · Implement risk tracking and closure using Microsoft Excel Product Innovation and Corporate Value Chip Holt, Adjunct Professor RIT School of Business and guest lecturer in the Masters of Product Development This presentation will discuss the imperative of product innovation as the creator of durable corporate value. It examines the value network established by corporations and the implications of that network toward the realities of business requirements. Chip defines a model and the need for a corporate engine of innovation. The characteristics of a durable value network are then examined in the three dimensions; Change Dynamics, Finite Characteristics of Product/Business Cycles and Identifying and Managing Corporate Behavior. The Product Development Process: It's About WINNING in the Marketplace. Robert Boehner, Distinguished Lecturer Rochester Institute of Technology Nearly every corporation has implemented the traditional "phase gate" oriented product development process (PDP), but in many companies PDP has become more and more focused on improving efficiency - on internally oriented cost and productivity benefits. Winning in the marketplace requires that firms manage a holistic process, of which the current PDP is just a part. Bob will show how a firm's PDP must be tightly integrated with the marketing-oriented process that focus the firm's efforts on all the activities required for the success of new products - everything it takes to win in the marketplace. Marketing Makable Products vs. Making Marketable Products Stan Caplan, President Usability Associates Most products work by requiring specific human interactions with them. For a product to be successful, those interactions must be as thoughtfully designed as its hardware and software components. Enlightened development that considers the totality of interactions customers experience during its acquisition and ownership will result in a truly marketable product. This presentation will discuss the total user experience, signs indicating a company is just marketing makable products, and requirements for making marketable products with "swearless" user interactions. -------------------------------------------------------------------------------- Questions? Call WNYPDMA Hotline 585-475-1743 ext. 564 to leave a message Note: You will be calling an extension at Applied Mechanical Technology or email us at Events@wnypdma.org

PDMA of WNY Annual Conference

Lunar Eclipse

This Thursday night there will be a lunar eclipse of the full moon that will last for about 52 minutes. If the weather cooperates this could be a spectacular full moon paddle. The following information is from http://www.skynewsmagazine.com/pages/lunareclipse.html All times EDT 9:05pm: Penumbral Eclipse Begins 10:03:pm: Partial Eclipse Begins 11:14pm: Total Eclipse Begins 11:40:pm: Mid-eclipse 12:07am: Total Eclipse Ends 1:17am: Partial Eclipse Ends 2:15am: Penumbral Eclipse Ends Our favorite moonlight paddle is on Canadice Lake https://rochester-info.com/canoest1.htm Perhaps we will see you there. Max

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